Thursday, June 10, 2010

ERINA IS STAR STRUCK IN HOLLYWOOD


A Japanese based network marketing company, Erina’s biannual incentive events reward high-producers with lavish celebrations and a recognition ceremony akin to the Oscars. So much so that the first of Erina’s 2010 recognition events, Achiever’s Seminar 2010, was held at the home of the Oscars…The Kodak Theatre in Los Angeles.


Contracted by Bollotta Entertainment, The Kodak Theatre’s 4,500 square-foot stage was fitted with alluring Austrian drapery, and a dynamic customized podium which was ultimately shipped to Japan for later use.


Bollotta also provided production support to Erina’s Japanese-based production company. In such, Bollotta coordinated the Union calls, and all the logistics surrounding the install and operation of the Seminar, including a “remote” shoot featuring the highest achievers, which occurred at the entrance to the theatre, and the partial closure of Hollywood Boulevard.


Then, Bollotta Entertainment pulled out all the Hollywood stops for Erina with an evening entitled “Hooray For Hollywood,” held in the Wolfgang Puck Ballroom, next to the Kodak Theatre. Featuring dynamic red rose centerpieces atop luxurious table linens, gobo-enhanced room lighting, Marilyn, Elvis and Lucy impersonators, and a custom show highlighting segments from popular movies musicals, Erina’s more than 500 achievers were star struck by all the festivities.